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About Us

Our Company

Soft Options is among one of India’s finest and fastest growing design driven manufacturers and exporters of home furnishing textiles with an experience of close to four decades in the industry.

Our focus is into fine craftsmanship, quality materials and timeless designs. Our in-house team of professionally trained and highly talented designers pays great attention to details to bring out unique concepts suited for the global market across continents.

We believe that our team of professional workforce is our biggest asset and we take great pride in creating an inspiring work culture that set high standard for innovation in the home fashion space and committed in fulfilling customer satisfaction.

We design and manufacture home textiles and accessories for prominent retailers, importers, wholesalers, stores and brands across the world.


Recognized by the Govt. of India as Star Export House, Soft Options’s direct manufacturing and marketing operations stretch over 1,00,000 sq.ft. area across three cities in India - Delhi, Noida and Karur, with workforce strength of over 400 personnel.

Our production facility is equipped with state-of-the-art machineries and we work very closely with a diverse network of vendors from different parts of India to cater to the needs of our design centric customers worldwide.

All Under One Roof

  • Computerized Embroidery with a total capacity of up to 64 heads
  • Fabric Stitching Unit with 75 Juki machines
  • In-house Quality Control & Testing Labs
  • Manual chain stitch and chikan embroidery
  • Vacuum Pressing
  • Checking, Finishing & Packaging Units with International standards

The Studio

At Soft Options we are obsessed with bringing new designs, patterns and techniques and our collections are constantly being updated by our experienced in-house design and product development team.

Chasing originality of design, meticulous research and development efforts are undertaken and the team finds inspiration from the world that surrounds and translates the beauty of their muse into decorative textiles, using variety of textures, colours, weaves and techniques.

Our Design Studio is equipped with the latest designing software and the designers work in tandem with the international fashion trends and colour forecasts.

At our company, we highly value the craftsmanship and detailing of every product we make. It is therefore, our constant endeavor to promote the skills and crafts of Indian artisans ensuring the traditional handmade products continue to flourish.